Great look at the techniques used to make an app go viral. From getting social proof to how to spend your ad dollars, on a tight budget, this post is an excellent blueprint to use if you have an idea you think could go viral. Ideas are the easy part, ya know.
The goal was to build the ultimate viral app, spend less than $2,000 on marketing, and see what happened…
How we got 300k users in 24 hours and reached #1 in the App Store by Andy McCune
When is the right time to ditch a feature you have spent many hours on but just isn't coming together? Curtis tackles the issue in this post about localizing his popular skiing app, Slopes. If you are bogged down and your heart isn't in it, it's time to evaluate where you are and what direction you should take. Sometimes the answer is to keep going, but not always.
Slopes Diaries #16: Recovering from a Stall by Curtis Herbert